ChinaDirect Sourcing make it possible for Western companies to deal direct with the factories in China – whilst reducing the risk involved.

Our head office is located in Brisbane, Australia. ChinaDirect also recently opened an office in Sydney to serve those businesses that are situated in N.S.W. The backbone and delivery side of the service is carried out by our office in Guizhou, China; which currently employs 10 team members.

Lindy Chen BSc(AppMaths), BA(Ed)
ChinaDirect Founder & Managing Director
Lindy is a world leading authority on doing business with China.

  • Author, ‘Import From China. How To Make a Million… and Not Get Burnt!’
  • Finalist – WIB Qld Businesswoman Of The Year, ’08 and ’07
  • Finalist – Small Business Champion Awards, Entrepreneur of The Year ’08 and ’07
  • Finalist – Australian Institute of Management Owner Manager of the Year ’08
  • Member, Australia China Business Council
  • 15 years experience in international trade
  • Board Member, Focus Certification, Quality assurance company certifying ISO 9001
  • Given seminars at James Cook University, ANZ Bank, Australian Institute of Management, Bank of Queensland, Australia Post, Qld Police and Gold Coast Institute of TAFE
  • Lecturer, International Trade, TAFE SA
  • Lecturer, Business Administration, The City Business College, SA

Read Lindy Chen’s full bio.

Charmine Cheng BEc
China Operations Manager
Charmine has experience across many industries, and has accomplished:

  • Started a successful translation/interpreting business, with mainly Australian business clientele
  • Managed numerous Chinese companies
  • Bachelor of Economics
Sue Ding Bcomm AIMM
Sourcing Adviser (Head Office)
Sue has worked with importing companies around Australia, and has extensive business experience in China and the West.

  • Bachelor of Commerce majoring in Management, Media Studies and Asian Studies
  • Member of the Australian Institute of Management
  • Experience across various industries including import and wholesale, print advertising and online media
Alex Cao Bcomm & MIB
Sourcing Adviser (Sydney)
Alex migrated from China in 2005, and has 7 years experience in international business.

  • Bachelor of Commerce majoring in Accounting
  • Master in International Business from the University of Wollongong in Sydney.
  • Experience in various industries including electronics within both Australia and China.
Apollo Bai MBus
Import Coordinator
Apollo has worked for some of China’s largest companies in International Trade, and brings a wealth of experience to the team.

  • Master of Business, major in International Tourism & Hospitality Management, Griffith University
  • Bachelor of Economics, major in International Trade, Nankai University
  • Chinese Customs Specialist certificate
  • Accredited professional translator in English and Chinese
Our friendly China team in Guiyang, Guizhou Province

Our friendly China team in Guiyang, Guizhou Province, China