It seems at times overwhelming to think about starting a business. From the outside looking in, there’s no doubt you might have wondered what it took for some people to take the plunge into creating the products they’ve always dreamed of having, and getting others to like them too.
In Kellie Caust’s case, it came almost naturally. With her knack for marketing and sales, it was not long before she decided that her ultimate fulfillment came from developing a product out of her own creativity and resourcefulness, running her own business, and pursuing her desire to spend more time with her family. Getting the best of “all” worlds, so to speak.
Armed with just a passion for creating a unique product and an instinct for sensing a niche in the market, Kellie saw inspiration in one of ChinaDirect’s annual guided tours to China’s biggest trade show, the Canton Fair. Tired of the corporate life and wanting to spend more time with her 3 children, Kellie drew inspiration from Lindy Chen to take the next step to realizing the product she had in mind. At the Canton Fair she found just the right material that would fit.
In hindsight, it all started when Kellie was shopping for a laptop bag for her 14 year old daughter. The choices she found were not colorful and iPad cases were similarly unexciting and did not even have handles. Now, imagine a bag to hold and protect your kid’s precious gadget that not only looks young and cool, but is also easy to clean, able to carry other stuff, like an iPhone, and have handles! Precisely what Kellie had in mind!
The rest of it came very easily. With ChinaDirect as her project manager, she was able to start her own importing business with little trouble. Here’s what she had to say about ChinaDirect, “I used ChinaDirect through all of the different stages and my product was delivered to me with no hassles at all. I now have an online business and I am also selling wholesale to retailers around Australia.”
So are you afraid to go into importing because you have no experience, no idea where to start, and speak no Chinese? No problem! You can start by getting a glimpse of what importing is all about this May. Just like Kellie, ChinaDirect’s Doing Business in China Seminar could be the inspiration that you need. Let ChinaDirect help you find the right supplier, facilitate your shipment, and speak to your Chinese suppliers, and you’re on your way to getting that business that you had always thought you could.
Maybe it’s time that you, like Kellie, get Outcased!